|Why do enterprises do network promotion?

Today is the era of the Internet. Traditional offline promotion has long been unable to meet the needs of the company. Of course, if the company wants to grow and develop, it is inevitable to expand its services on the Internet. Someone once said that today’s enterprises, if they don’t use network promotion and marketing, will definitely die. So why do companies want to do network promotion? The following Shenzhen network promotion editor will give you a detailed introduction to this problem.

1. Broad audience

With the popularization of computers, the development of digital networks, the advent of network informatization. Internet users range from students to teachers, from workers to cadres, from civilians to wealthy businessmen, from elementary school students to middle-aged and elderly people. All-encompassing, everyone is becoming more and more inseparable from the Internet. Traditional promotion rarely has such a wide range of promotion channels. Whether it is outdoor advertisements, subway advertisements or newspapers and magazines, the audience is much smaller.

1. More targeted delivery

Operators can formulate accurate portraits and establish a complete user database according to their own product user conditions, including users’ geographical distribution, age, gender, income, occupation, marital status, hobbies, etc. These materials can help operators analyze the market and audience, and formulate different promotion plans according to the characteristics of the target audience of information release. It can be targeted and selectively placed in relevant areas and relevant groups, which is more targeted and accurate.

1. Dynamic and precise consumer groups

70.54% of Internet users are concentrated in economically developed regions, 64% of households have a monthly per capita income of more than 1,000 yuan, 85.8% are between the ages of 18 and 35, and 83% have a college education. Therefore, the target group of network propaganda is the dynamic consumer group with high level, high income and high consumption power in the current society. The total consumption of this group is often greater than the sum of other consumption levels.

4, can bring strong sensory

Online promotion is mostly multi-dimensional. It can organically combine words, images and sounds to convey multi-sensory information, allowing customers to experience goods or services as if they were on the scene. Enable consumers to experience products, services and brands for themselves. This form of propaganda, which combines pictures, text, sound and images, enhances the effectiveness of online propaganda.

1. Interactive and in-depth

Strong interactivity is the advantage of Internet media. It is different from the one-way dissemination of information in traditional media. It can better accept market tests and public comments, better achieve perfection, and enhance market competitiveness. It is different from the one-way dissemination of information in traditional media, but interactive dissemination of information. Through the link, the user can get more and more detailed information from the operator’s relevant site by simply clicking the mouse.

1. Shorten the process from promotion to profit

It shortens the distance with the public faster, is often civilian, is easier for the public to accept, and is more suitable for public promotion. The media and the public can be combined and promoted together. After seeing the information promoted on the Internet, users can directly click to obtain more comprehensive information, and directly fill in the user information through the Internet to participate in activities, and even purchase behaviors. Traditional marketing methods are much more complicated and generally go through three stages: market development, market consolidation and market maintenance. In these three stages, manufacturers must first gain attention and create brand awareness; after consumers obtain preliminary information about the brand, they will promote more detailed product information. Then there are stronger connections with consumers to build brand loyalty.

1. Wide range of dissemination and retrievable inquiries

The network has no borders. No matter when and where you are, you can learn about global information through the network. As long as you want, the information in the world can be spread rapidly, and users can also know the global information at any time through the network. The information the operator wants to promote can appear on major websites in various free or paid ways, and users can search and query through major search engines according to their own needs.

1. Low cost, fast speed, flexible change

Online promotion is much cheaper than traditional print, radio, and television. Not only does the cost of promotion decrease, but it can also spread at a fast speed. Online promotion can also adjust the corresponding promotion strategy according to the market at any time. Traditional publicity and promotion have high production costs and a fixed delivery cycle. It is difficult to change after publicity in traditional media, and even if it can be changed, there is often a high economic cost. And doing publicity on the Internet can change the publicity content at any time according to the needs of customers. In this way, changes in operational decision-making can be implemented and promoted in a timely manner to ensure operator profitability.

1. It has repeatable lines and is not limited by time and space

Network promotion can perfectly combine text, sound and picture for users to actively search and watch repeatedly. Through the Internet, network propaganda can spread information 24 hours a day to every corner of the world. Anyone, anywhere can read as long as they have the Internet access conditions. This is impossible to achieve with traditional promotion methods. If you miss the promotion time and place, you can no longer publish information. Such as advertisements on TV, advertisements on outdoor billboards.

1. With precise controllability, the effect of publicity can be tracked and measured

Network promotion enables operators to directly monitor the release of information online through a timely and accurate statistical mechanism. Operators can measure the effectiveness of publicity through real-time network traffic. By monitoring the page views, click rate and other indicators of the promotion, the operator can count how many people have seen the website information, and how many of them are interested in the website information and further understand the detailed information of the information. Therefore, compared with any other publicity, online promotion enables operators to better track the audience’s response, analyze the specific situation of users and potential users through accurate data in a timely manner, and easily adjust the promotion plan at any time.

The above reasons for enterprises to carry out network promotion are shared here. In addition, network promotion can achieve the effect of small investment and large return. Therefore, many companies will choose to do network promotion in the early stage, in order to achieve the effect of network exposure. After the exposure, the public awareness was mentioned to achieve the promotion effect.