Chengdu Ningyuan Xincheng: Is Douyin’s new store more important for promotion or sales?

Opening a store on Douyin, especially for new stores, is it more important to do sales or to promote? Which content should take priority? Will it be too hasty to do sales? Will the promotion be unrewarding? Don’t worry, the editor of Chengdu Ningyuan Xincheng will chat with you today, what should the new Douyin store do?

Is sales more important or promotion important?

This is a difficult question for Douyin merchants to weigh. For new stores, Douyin merchants should devote more energy to the accumulation of sales. For the beginning, we do not have a certain amount of operational experience, and rushing to promote will not improve. Conversion is also pointless.

How does the new Douyin store increase sales?

1. Form your own shop decoration style; how to allow users to lock their own windows and products at the first time, the image of the shop is very important. The biggest significance of the beautification of Douyin’s window is to enhance the user’s satisfaction in terms of visual effects and strengthen the user’s consumption confidence. It doesn’t matter if you don’t know how to decorate, you can hire a professional online store decoration team to design the packaging to further enhance the taste of the store.

2. Carry out relevant activities; as long as the merchants make it clear that the goal of the new store is to increase sales, they can actively try to carry out relevant e-commerce activities, and shorten the connection with users from the aspects of price advantages and activity discounts. Unlike promotion, the ultimate goal of small store promotion activities is to attract more traffic, while the ultimate goal of sales promotion activities is to achieve a staged breakthrough in small store sales.

3. Use short videos to attract traffic; short videos occupy a very important position in Douyin e-commerce. Douyin provides a clear way for businesses to introduce traffic, which is short video, and the traffic direction is very clear. In Douyin, short videos are especially popular among users. Merchants can also use short videos to flexibly display the quality advantages of products and the advantages of usage scenarios, so as to gain more user attention.

4. Design the product details page; Douyin products, like products from other e-commerce platforms, also have a dedicated product display area. Douyin’s biggest product display advantage is that it can access product detail pages through different channels, such as small yellow carts, homepage windows, store pages, etc. Therefore, merchants must pay special attention to the design of product detail pages to attract more users. .

Today’s e-commerce knowledge sharing is here. Friends who want to open a store on Douyin are welcome to communicate with the editor!