How to do a good job in Taobao store operation? Teach you how to run a new Taobao store

Nowadays, it is more and more difficult to do physical business, so more and more friends want to go online and choose to open a store on Taobao platform. Because I have no previous experience in online store management, I want to learn how to run a Taobao novice store.

1. It is recommended that small and medium-sized sellers do not pressurize goods.

The ups and downs of the Taobao industry are very serious. There are many experienced online shoppers who spend a lot on Taobao every year. Visually, the business of Taobao stores is very good, but I don’t understand why. There is such a person in the circle. In the past, they worked in customer service for a big brand, but the couple both quit their jobs. They borrowed 300,000 yuan to open a Tmall store, 200,000 yuan was used to suppress the goods, and 100,000 yuan was used as working capital. The online shopping experience is not enough to support the technical core of their online store. A year later, I went back to work to pay off the debt.

In the early stage, try not to press the goods and not press the goods. If you need to press the goods, according to your own economic distribution. The funds for pressing goods shall not exceed 50% of the existing funds. Otherwise, as a novice small seller, seeing a bunch of goods every day and not being able to sell will be anxious to death. How to study Taobao, if you put money in the goods, you will naturally not have so much money to study.

Some novice sellers of small sellers do it through proxy sending in the early stages. In fact, many people say that there is no advantage in sending by proxy, but now there are still a large number of people on Taobao who send by proxy in the early stage, the issue of supply advantage is not as important as expected.

1. The positioning and structure of the product are very important

Taobao is already a market that is close to taking shape. You have to think about what you want to do before you start a shop. As we all know, Taobao is becoming more and more difficult to do now. It’s hard for a store to survive, and the risk of brushing the bill is increasing.

Then after opening a store, you must think about giving your store a positioning and stick to this positioning and go on. Slowly, as the number of people who follow the store accumulates, and the number of old customers increases, it will naturally become easier to do.

So you must know what you are selling, stick to it, don’t sell shoes today, sell coffee tomorrow, the wind horses and cattle are incompatible, how to talk about the accumulation of old customers? This will make you feel that after a year or two, you are still as dazed as when you just started Taobao.

1. Management of store DSR score and baby evaluation

A DSR score lower than the industry average will greatly affect the weight of the store, and the baby’s negative reviews at the single product level will also affect the conversion rate of the product. If the operation needs to pay attention to these two aspects, if the DSR score drops, it needs to be analyzed in detail whether the product description, service attitude, and logistics services have declined, so as to understand that the next step is to adjust the detailed information page, improve Want Want response or communicate with express companies to improve service levels .

On the other hand, a large number of negative reviews will definitely push buyers to competitors, after all Taobao’s recommendation algorithm is really good. So monitoring bad reviews every day, communicating with buyers for the first time to find out what is the reason is very critical, and maybe you can also make friends to promote a loyal buyer.

1. Paid promotion analysis

Mainly through trains and drills. You can select hot-selling items, analyze its click-through rate, average click cost, display ranking, conversion rate, turnover, input-output ratio, etc. If the click-through rate is low, how to change the picture? Analyze the future of words, how to add new words, add the price of which words, reduce the price of which words, delete which words, which words to observe, etc. , The operation must have a spectrum in mind and know it well.

1. Collect customer feedback

After all, the front-line contact with sellers is the customer service classmates. Their understanding of users may be higher than that of operations. Therefore, the planning and execution of many activities must listen to the opinions of customers. In addition, customer service also has first-hand information on baby sales changes, customer preferences, problem failures, etc., so it is very important to communicate and feedback regularly every day.

6.S alone is the road of no return, just assist, the key point will be linked

Don’t always study the S single. When the fraud occurs, immediately reduce the time and energy of researching S orders, and turn to researching how to better sustainable development.

I don’t know if everyone can understand it. That is to say, after the first S order is successful, don’t spend all your time and energy on the S order. You should spend most of your time researching how to keep the product growing and surviving, how to drive the entire store through this, and how to slowly achieve more and more orders that don’t require S through other technologies.

The praise and word of mouth of the new store are the most important, so we must do a good job in after-sales work, ensure that the goods are delivered within 24 hours, and the after-sales service must be thoughtful. If you encounter bad reviews, you must find a way to get customers to eliminate them.