Soft text marketing, focus on the heart! (Soft article writing skills sharing)

The era of rigid placement of advertisements has passed, and now is the era of popular soft articles. A good soft article can bring huge benefits and make great progress in business operations. The advantages of the press release are not only that, but also the cost of reducing the required investment. Therefore, if the company’s budget is limited, it can try to increase exposure and gain traffic through soft text marketing. I believe it can achieve good results. As for how to make valuable essays? Keep these four words in mind: attack the heart and mind! Here are 5 “heart attack” techniques that I share with you, hoping to bring you some inspiration.

1. to arouse interest

For some content, people have always had a strong interest, such as entertainment gossip, life knowledge, etc., all of which are generally loved by everyone, so they can be used appropriately when creating soft articles, and set an eye-catching title to tick Arousing people’s interest in reading, so that the reading volume of soft articles is basically stable. Of course, the premise is that the content shared in the article is real, and do not publish unverified false remarks!

1. Curiosity

Human beings are naturally very curious, which provides a good starting point for companies to create advertisments - setting content that can arouse people’s curiosity! For example, “This kind of food that people often eat has the effect of preventing cancer?!” “How many pits are there that you don’t know about anti-hair loss products?” etc. The title can arouse people’s curiosity, and naturally there will be more of people take the initiative to click on the content and contribute to the reading volume and conversion rate.

1. Play emotional cards

Playing emotional cards is also a common way for press releases to arouse people’s emotional resonance. Heart-warming actions, social love, and conveying positive energy can all be used in the creation of soft articles. Emotional content can arouse people’s emotions the most, so everyone must use it more when writing articles. However, when narrating a story, it must be described in a more objective manner, and do not engage in moral kidnapping. Today’s users are very sensitive to the content of moral kidnapping. Any content that is directional or implied should not be written. cause unnecessary trouble!

1. Take advantage of the mentality

Discounts and promotions must also be arranged when writing soft articles. Everyone has a habit of taking advantage, and likes to buy a lot of things with less money. When writing a soft article, the title must be attractive enough to make people want to pay for it at a glance. , creating an illusion of “missing the blood loss and buying the blood to earn”. As for the content, it is necessary to clarify how the promotion is done, and what are the benefits and benefits, so that users can understand it at a glance, and never make it extremely complicated like doing advanced math problems!

1. Take care

There is also a type of content that can resonate strongly with people, that is, pure heart content! This requires the skill of editorial editors. If one is not well written, it is easy to write content that sells miserable or moral kidnapping. Therefore, if you do not understand the editorial, the editor still recommends to cut in from the first 4 angles, which will make it easier. .

Alternatively, companies can directly find professional agencies to complete the work of writing advertisment articles, publishing advertisment articles, and optimizing rankings and monitoring data. For example, it is a good partner, with 8000+ online media resources and 20000+ cooperative media, which can help Enterprises efficiently improve the closed loop of advertisment marketing, and help to obtain high traffic through advertorial marketing!