The 'refinement' skills of the soft paper make the soft paper more readable!

With the growing number of netizens, more and more attention has been paid to the marketing of soft articles based on the Internet. Many companies have abandoned the marketing activities mainly based on hard and broad, and turned to the “arms” of soft articles. And there are more companies doing soft essays, and it will inevitably make the competition more intense. Therefore, if you want to do a good job in essay writing under such a background, you must find a breakthrough. “Refined essay writing” is one of them. “To stimulate more value of the soft paper. The detailed techniques are as follows:

First, pay attention to typesetting

Many people think that the soft paper is simple and easy to do, so they just write the article and publish it on their account, completely ignoring the layout, resulting in the content of the post being unfocused and messy. Think about such soft paper and know that no one wants to do it. Look. In addition to this kind of complete laissez-faire situation, some companies will simply typesetting, but they are not very careful. They just divide the content into sections, so that the typeset articles will be boring to read. To put it bluntly, it is too much. boring! Also discouraged.

So how can the typesetting make the content of the article more colorful?

1) The paragraphs should be well-defined. You can follow the segmentation method of “putting the same content together”. For example, if two paragraphs say the same thing, they should be arranged together. You cannot separate the two paragraphs with a picture, which will cause a sense of division.

2) Set the subtitle. If the whole article is a large paragraph, it is difficult for users to grasp the point of each paragraph, and if they just don’t want to waste time reading, the soft article will lose an opportunity to increase the reading volume. It is different if you set up subtitles. Users can get what they want without reading the full text, but only by reading subtitles, and naturally they are more willing to spend time reading the soft article.

3) The key content is bolded. The bold fonts are very obvious when displayed in the article and can be seen at a glance, which can better attract the user’s attention, and concisely tell everyone what the key point is, which is also very helpful for improving the user’s retention rate. However, be careful not to bold too much content, as each paragraph is marked with a lot of words and looks cluttered, but it is not conducive to user reading.

4) Make good use of symbols. If you want to focus on the content, you can also use symbols such as “”, [ ], –, “” to highlight it. Just imagine that there is a special symbol in a large paragraph of text. Will it be more conspicuous?

1. Add keywords

Nowadays, many companies do press releases, but they still don’t know that they need to add keywords. The press releases produced by doing this are actually not meaningful, because it is difficult to display them in the search results. Articles with keywords are added, so that search engines can better judge the topic and relevance of the articles, and can be found by users more accurately. At the same time, there is another advantage, which is to facilitate the subsequent optimization of soft articles for keywords.

As for how to add keywords?

1) Add keywords to the title. The keyword should appear once in the title, so that the article can be better displayed in the search results.

2) Add keywords to the text. The keywords in the text should appear once each in the first paragraph, the middle paragraph, and the ending paragraph. The number of occurrences: 3-4 times. It should not be too much and should avoid concentrated appearance, otherwise it will be easily judged by search engines as passing Stuffing keywords to cheat.

Have you learned the skills of “refining” soft essays? Maybe some companies feel that it is difficult to add keywords reasonably. Don’t be afraid, you can leave it to a professional organization “” to complete it. It can not only help to add keywords in the soft paper, but also directly help create high-quality soft paper, and complete the soft paper release, Ranking optimization, data monitoring and other content, is an agency that can provide a full set of brand marketing services, and its business level is worthy of recognition.