What role does the promotion of self-media soft articles have on the online operation of dental clinics?
At present, most dental clinics do not operate online. Only a small number of dental clinics have used online platforms such as Meituan and WeChat. It has been ineffective for a period of time. Some dental institutions are afraid to try online promotion. Today [Shanghai Shuishanwu 18137872767] Introduce the soft article promotion in the online operation and promotion method of dental clinics.
Oral agency soft article promotion plan:
The author’s requirements for soft articles are relatively high, including the author’s writing and editing ability, basic dental knowledge reserve ability, working experience in the dental industry, and familiar application ability of network platforms. For soft articles, authors should learn to collect dental-related materials, and then carefully organize the materials, edit the articles, publish the works, maintain the works, and analyze the works.
When you write articles about dental clinics, you have to determine a goal, who do you want to see your article, what kind of customers do you want to attract to your store, such as you promote your teeth cleaning program, and then You can write more articles related to teeth cleaning, such as the benefits of regular teeth cleaning, not cleaning teeth can cause all kinds of difficulties for customers. In the middle or end of the article, you can occasionally mention your dental name or address, etc.
There are many platforms for the release of soft articles, and the platform to be released first is the local portal website of your dental clinic or the forums and post bars with a large number of views. Publishing an article on it allows local customers of your dental clinic to quickly see this article. When local customers see this article, customers in need will think of your agency first.
- When writing a soft article to promote your dental clinic, you need to pay attention to avoid mentioning the basic information of your dentistry too much in this article. For example, the same article appears more than three times in a row with the name of his dental office, and the address and phone number of his dental office. In this way, the platform you publish can easily identify your article as a marketing article, and it is easy to block your article and account.