Jingzhou Elegance brings the business philosophy of Taobao e-commerce new store

Many sellers who are new to Taobao don’t know how to start. Next, Jingzhou Elegance will talk about the main points of the whole process, and will not explain the specific details. You can find a post about the details of a certain module based on this idea.

1. First build a store and make a baby details page

That is, you should have a place for transactions between the user and you. The construction of the detailed information page is generally imitated by the peers. You should find a few high-selling peers, break down their detailed information pages into one module and one module, and then compare them to see which modules are common, and these modules can be placed on your own detailed information page.

Why is it recommended that you refer to your peers at this time instead of creating a page yourself? What the author wants to say is that no matter how powerful the master is, in his own category, for other categories, the real masters are those with high sales. You imitate them, and their pages are consumer-approved pages. All you need to do is mimic their pages and give a promotion that is stronger than its peers.

1. Price

The page and the price should basically be done at the same time. The reason why the price is listed separately is to illustrate the importance of the price. The same product may differ by only a few dollars. In the case of the same exposure, one of them may be several times the other. Therefore, one must pay attention to the price. Moreover, many people don’t talk about the price now. Many people say that the price is the cost price * 2 freight. Is this price necessarily the best? From experience, I don’t think the pricing is great.

In general, there are three factors to consider in pricing: costs, customers, and competitors. First of all, we should consider the cost, then see what price market we want to enter, and then refer to competitors’ prices to set our own prices.

So here, we need to look at the market, the selling price is good, the profit is good, and there are few competitors. At this point, we will refer to those products that are similar to ours. They have little difference in materials, brand awareness, sales, etc., and they sell well. This kind of store is the preferred reference object. Set a price similar to the counterparty. As mentioned in the first point, at this time, we will give another powerful promotion.

1. Do basic sales

For Taobao, many buyers buy products in the store, and they are very concerned about sales. The transformation gap between 0 sales and sales may be hundreds of times. So, you have sales that are very important to the transformation.

The general way to solve sales problems is to brush bills and sell at a loss. Be careful not to be caught by Taobao, control the relationship between flow and transformation, and brush up personnel accounts. Loss sales should consider your own ability to bear. The best is a combination of the two early on, doing basic sales first.

1. Traffic

This is a question that many sellers are very concerned about. Taobao’s early mainstream drainage methods were natural search traffic and through trains. You can do natural search optimization to guide natural search traffic, or you can drive through trains and pay for traffic. Of course, there are some other promotion methods, such as off-site, SEO, video promotion, QQ group promotion, classified information promotion, etc.

However, for Taobao, the best transformation is Taobao search traffic and through traffic. If you can spend less energy and money to attract a lot of traffic, you can do off-site traffic. If you can’t, Jingzhou Elegant E-commerce recommends spending more energy on researching natural search and through trains.