Each product will have an 'ID card'! What new conveniences does industrial Internet logo analysis bring to consumers?

On November 20, at the opening ceremony of the 2022 China 5G+ Industrial Internet Conference held in Wuhan, the Ministry of Industry and Information Technology held a ceremony for the completion of the Industrial Internet Identification Analysis System-National Top Nodes, which marked the completion of the top-level structure of the China Industrial Internet Identification Analysis System , At present, the total number of logo registrations in China exceeds 200 billion.

The industrial Internet logo will not only promote and promote the digital transformation of the manufacturing industry, but also bring a new convenience experience to ordinary consumers: the industrial Internet logo will issue an “ID card” to each component, which will allow consumers It is easier to trace the source of consumer products, check the authenticity more easily, and even check the “carbon footprint” in real time.

Experts said that in Europe and the United States and other manufacturing powerhouses, industrial Internet logos have become an essential option for all digital innovation solutions. China has fully built the top-level structure of the industrial Internet logo analysis system, which can not only be applied in the field of industrial Internet, but also in agriculture, service industry, social governance, emission reduction and other fields.

Issue an “ID card” for each component

According to reports, the “5+2” national top-level nodes of China’s industrial Internet logo analysis system have been fully established. At present, the total number of logo registrations has exceeded 200 billion, an increase of 170% over the same period last year. In addition to the full completion of the “5+2” national top-level nodes, 247 secondary nodes have been launched, of which 79 are newly added this year, and full coverage will be achieved in 31 provinces, regions, and municipalities across the country within this year.

What is the identification analysis system of the Industrial Internet? This system endows items with unique identities through barcodes, two-dimensional codes, radio frequency identification tags, etc., connects all production factors such as equipment, machines, and materials in the industry, and connects fragmented data and applications through the analysis system to achieve real-time identification. The mastery of information such as the source, flow process, and use of data.

“The rapid increase of enterprise nodes connected to this system will gradually form an independent, controllable, open and integrated, safe and reliable industrial Internet system covering the whole country. It is the industrial Internet to realize the Internet access, data communication, exchange, and shared use of industrial smart devices across the country. The first step in development.” Zheng Lei, chief economist of Samoyed Cloud Technology Group, told reporters.

Zheng Lei believes that a large number of devices can be connected to the network through several identification methods, and the adoption of a unified communication interface standard will help break the data islands, open up the data connection of various smart devices, and further develop and promote the digital transformation of the manufacturing industry. The business application scenarios and business models based on intelligent network connection have laid a solid foundation.

Vertically, this system can connect products, machines, workshops, and factories, realize the scale of bottom-level identification data collection, data sharing between information systems, and analysis and application of identification data; horizontally, it can horizontally connect its own upstream and downstream enterprises , using logo resolution to query data on demand; small and medium-sized enterprises can connect horizontally to form a platform, and use logo resolution to share data on demand.

The product will be traceable to check the authenticity

Specifically, what benefits can the Industrial Internet logo analysis system bring to different industries and consumers? Li Qiqi, director of the National Top Node (Chongqing) Operation Center of the China Academy of Information and Communications Technology, introduced that taking the motorcycle industry as an example, after the online identification and analysis of the second-level node, the production data of the enterprise is also connected to the second-level node platform to realize the unique identity of people, machines and things Identification and analysis help to solve anti-counterfeiting problems, while meeting the needs of intelligent production, industry collaboration and efficient collaboration.

The anti-counterfeiting function of the logo is also used in food, medicine and other industries. Food and drugs are related to the life and health of consumers, and the authenticity of products is particularly important to consumers. However, due to the lack of effective monitoring means in the process of transshipment and sales of some products, it is easy to confuse the fake with the real one.

“At present, a large number of industrial products are facing the problem of counterfeiting. With the Industrial Internet logo, consumers can clearly trace the production process of the product, understand the information of the product production workshop, middlemen, transportation and sales, and quickly find the source. Fake and shoddy products can’t do it.” Wang Peng, a researcher at the Beijing Academy of Social Sciences and an associate professor at Renmin University of China, told reporters.

Not only that, consumers can query drug information through drug label analysis, and can also query information such as medication instructions and medication reminders, enjoying the convenience brought by the labels.

For products like wine, consumers pay more attention to the origin of the product, and the industrial Internet logo has a traceability function. Consumers can scan the QR code on the logo on the wine bottle with their mobile phones to know which land the raw material of this bottle of wine comes from. It is clear at a glance what species it is, what fertilizer is used, and even the VR real scene of the winery.

At present, the ecological cultivation of the identification industry continues to be optimized. A total of 38 national industrial Internet identification application suppliers have been selected from the supply, demand and industry sides, and the organization has compiled the seven major suppliers of cables, ships, petrochemicals, chemical fiber materials, liquor, automobiles and electrical equipment. Industrial Internet logo industry application guide for the industry. And organized relevant units to compile and release the country’s first “Industrial Internet Logo Application Case Collection”, and the application and promotion effect is remarkable.

Scan the code to check the “carbon footprint” in real time

According to the plan, in the next step, relevant departments and agencies will guide various nodes to improve their technical service capabilities, carry out the development of common basic standards for logo analysis and industry urgently needed standards, compile guidelines for the application of industrial Internet logos in western industries, and create and use logos for enterprises. Provide reference and guidance to form application cases that can be replicated and promoted.

“In the United States, Germany, Japan and other manufacturing powerhouses, logos have become an essential option for all digital innovation solutions.” Liu Yang, chairman of the logo working group of the Industrial Internet Industry Alliance, introduced that the number of registered industrial Internet logos in China has exceeded 200 billion, which means that On average, each enterprise node has registered no less than 10 million identifiers (including machines, products, parts, etc.).

Wang Peng believes that the identification analysis system is conducive to promoting the linkage between the upstream and downstream of the manufacturing industry, promoting the digital transformation of the manufacturing industry, realizing the optimal allocation of resources, and laying a good foundation for the digital economy. The future logo analysis system can not only be applied in the field of industrial Internet, but also in agriculture, service industry, social governance, emission reduction and other fields.

For example, the “green and low-carbon label” that currently supports functions such as carbon efficiency evaluation, product carbon footprint, and carbon data management has become a new market demand. Based on the identification analysis system of the Industrial Internet, consumers can easily check the carbon footprint of products in the entire supply chain by scanning the identification on the product. When consumers use products (such as air conditioners, etc.), they can collect information such as usage time and energy consumption in real time, and record the carbon emissions of products during use.

“The visualization of carbon footprint based on the analysis of industrial Internet logos can help companies find and improve the links with high environmental costs of their products. The process by which companies reduce carbon emissions to adapt to market pressure will also form a thrust for energy conservation and emission reduction in the whole society, and promote early Realize the goal of carbon peak and carbon neutrality.” Zhang Youming, general manager of Yonyou Jingzhi Industrial Internet Division, said.

Reporter Fang Binnan Yuan Zerui