Media Promotion: How to Improve the Effect of Advertisement Marketing? How to avoid misconceptions?

Media Promotion: How to Improve the Effect of Advertisement Marketing? How to avoid misconceptions?

Before, everyone talked about how to write a press release, how to explain the brand concept well, how to play Baidu Tieba at will, and a series of practical simulation dry goods knowledge and professional knowledge articles. If you observe carefully, you will find that his main method is soft article marketing. It’s just that the methods are different, the themes are different, the requirements are different, and the methods of advertorial marketing focus on different things.

Why is soft text marketing so important? There are three main elements.

①The decline of Internet media and the rise of Internet news media in the era of big data is also a milestone subconscious change. Compared with watching dramas, people prefer to use playback software to follow dramas, which can fast-play, bypass advertising promotion, and stop ;Compared with a book, everyone is more inclined to read texts on the app, which can be collected, shared, and read at any time. At the stage of social platforms, everyone has long been accustomed to and accepted promotion methods.

② Advertisement marketing cost-effective. Compared with traditional video advertisements, promotional soft articles are cheap and spread quickly. Even if there are hundreds of thousands of trumpet promotional soft articles at every turn, because of the accuracy of its fans, the conversion becomes more immediate and simple. In terms of the degree of difficulty of production, advertorial marketing is easier to repeat and learn from, and the production level is far lower than that of shooting a video or editing an advertising video. Compared with the comprehensive type, soft text marketing is more economical and practical.

③ The dissemination of soft text marketing is more specific and easily accepted by others. The perfection of video advertising is exposure and brand culture construction, but advertorial marketing attaches great importance to the expected effect and transformation, the precise combination of technical features and daily life scenes, and the description of each user story. , According to the article to solve customer problems, buying products is a matter of course.

So how to do a good job in soft article marketing and promotion to prevent stepping on thunder? 1. The length of the soft text should be kept within 800-1000 words. And now is an era of information technology, everyone is very busy, so few people want to read it if it is too long. Keeping the length of the soft article at 800 to 1,000 words can well discuss the product information, and can also resonate with customers. Of course, this basis is to stipulate that the writing of soft articles is excellent.

1. The paragraphs of the article are clear, and it is best to add a subtitle. This point is closely related to the previous point. From a macro point of view, judging the paragraphs of soft articles can help the public to read them very well, making people feel happy and not causing people to be conflicted. The subtitle not only visually enhances the section space, but also can pursue the larger area of ​​the article title, and at the same time, it can also play a role in supplementing and expressing the theme.

2. Appropriately, you can take advantage of the opportunity to promote the content and form of soft articles. If you can make Internet celebrities or some things that people are more concerned about, it is also a line of text, and the quality of the article will be different. some. The sharing of soft articles to large and medium-sized portals and mainstream media can produce good effects for brand marketing. Sometimes a good article, once the news report website of a larger portal is updated, other browsers will transcribe and publish each other. The effect is obvious, so choosing the right platform and method is crucial.

Many people think that advertorial marketing only needs to do a good job in the specific content. In fact, it can seamlessly integrate advertising and publicity, and realize timely promotion in an appropriate way. If things go on like this, the brand image of the brand and new products will naturally deepen. client’s mind. Therefore, well-known brands must master the method of soft text marketing, which is more conducive to the implementation and development of brand promotion work.