Pinduoduo's new store quickly accumulates basic sales and reviews! How to operate a new product that always rolls over when driving?

The new store has no basic sales, reviews, and the conversion rate of the store is too low. This is a headache for many merchants in the early stage of opening a store. Today, Zhewen will teach you how to make basic sales and increase the rate of reviews with the simplest methods!

One: Set up coupons

Set appropriate coupons according to the actual situation of store products to promote buyers to place orders. (Including but not limited to cash rebates for combined orders, store full rebates, use first, pay later, free orders for a limited time, etc.)

Two: Place an order through wholesale

At present, through wholesale reviews, the review rate can reach more than 90%. Many merchants’ reviews do not display, or show that they will be deleted after a few days. The way of wholesale reviews can be perfectly solved! Let’s take my actual test data as an example. The emergence rate can basically reach more than 90%, that is, if you take 100 orders, you can get more than 90 comments.

Regarding the authenticity, if I tell the truth, you will not believe it, take a screenshot to see:

800 single out 799

For specific operation methods, please ask the service providers on the market:

Three: Evaluate politely, pay in small amounts

Putting small cards for small amounts to increase the rating rate. Everyone should understand that the evaluation is polite. I won’t explain it here, but many business friends may not know what is a small amount. “Everyone should understand that this actually means one thing, it is just a channel for the legalization of platform rebates, but the distribution of red envelopes has become the distribution of pinduoduo consumption vouchers without threshold. (Pinduoduo does not allow merchants and buyers to make positive reviews by sending red envelopes through third-party ‘WeChat, etc.’)

Four: It is best to send real logistics, and then evaluate the highest evaluation rate about 2 days after receiving the goods.

Evaluation content: An evaluation with pictures of more than 60 characters, and it is a positive particle.

(The system will selectively filter a lot of uncertain modal particles a second time, so this is one of the fundamental reasons why many business friends have commented on it for a few days and haven’t found it.)

Note: The way Pinduoduo promotes and is beneficial to the platform is definitely what it wants to see, so we try our best to cater to the rules of the platform, and the evaluation rate will definitely increase.

Many novice businesses do not know how to drive, and overturning has become a common occurrence. However, it is obvious that some smartly promoted products are also overturned when driving, and our merchants are confused! Isn’t this all smart? Why are you still suffering such a serious loss? In fact, often the biggest problem lies with yourself! If you haven’t prepared well and have a weak foundation, rushing to drive for promotion will definitely overturn your car!

Next, I will take you to analyze the preparations in several aspects that you may not have done well one by one:

1: Internal strength is too poor

1. The system shows that the minimum order price is too high (higher than peers), which does not have the advantage of drainage.

Solution: Set up low-priced drainage funds for drainage. (Note that the SKU price gap should not be too large, otherwise it is easy to be judged as low-price drainage by the system. 150% gap is enough)

1. The pictures (including the main picture, carousel picture, and detail page) are not naive enough. As an e-commerce platform, buyers cannot see or touch your products. In the early stage, this represents the quality of your product image and must be done well. .

Solution: A certain treasure invites a professional artist to design, and his own PS refers to excellent peers to design pictures.

Two: There are too few evaluations of buyers

If the product has no sales volume and the buyer shows off the evaluation, most buyers will be hesitant, which is equivalent to word of mouth! Then don’t drive before there are more than 20 high-quality buyers with pictures in the early stage, otherwise it will be a waste of time, and the conversion rate must be very low!

Solution: find relatives and friends to make a sharing list, and quickly accumulate basic evaluation data. For the specific operation method, please refer to the post I shared earlier-[Zhewen teaches you to quickly accumulate basic sales and evaluation for new stores! (Applies to novices too!)]

Three: no map

Determine the picture with the highest quality by measuring the map, and set it as the main picture to ensure the click-through rate! Although driving promotions are charged based on clicks, the click-through rate also determines your weight, which directly affects your subsequent traffic.

Solution: measure the map through Duoduo search and promotion! For the specific operation method, you can go to the post I shared earlier——[Pinduoduo’s actual operation process of measuring maps and models]

Four: The crowd is not accurate

If the purpose of mapping is to ensure the click-through rate, then whether the crowd is accurate is to ensure the conversion rate! The platform has a lot of traffic but also a wide range of people, such as the elderly, young people, men, women, students, mothers, white-collar workers, etc. Every different group of people will have different shopping choices! You can’t sell skirts to men, can you? (The special case is just an example, look at the overall situation) So if your skirt is displayed in front of men, the conversion rate is definitely very low! It’s no wonder that you don’t lose your life by driving! And this traffic crowd is the traffic given by the system according to the crowd tags. In the early stage, the new store did not have crowd tags, so it is normal for the traffic to be chaotic. So how to make accurate crowd tags?

Solution: Do a lot of searches to locate accurate crowd tags